The Tanzania National Brand "Made In Tanzania" , led by TanTrade,
strategically positions the “Made in
Tanzania” mark as a unifying identity for high-quality local products and services. Launched in
July 2025, it aims to enhance market competitiveness, build brand equity, and drive export
growth. The Tanzania Honey Label, a sub-brand under this program, certifies honey quality and
traceability through strict standards, adding value and differentiation in domestic and
international markets. Both marks serve as marketing tools that increase consumer trust, promote
national pride, and offer producers a competitive advantage through branding, visibility, and
access to broader trade and investment opportunities.